Keep it simple · Make it look great ·
Tell the world
Specialists in business communications targeting consumers,
the investment community & trade media.
Drill — Distill — Create — Deliver
We step inside your business - find the excitement - craft the story - maximize the impact - deliver the results.
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Target Penetration
Leverage the key elements of your story to carve out a position in today's message-rich media. We don't waste time or money. If your story is hot - we can make it sizzle.
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Position, Control & Influence
Understand the battle for the buyer's mind. Occupy and dominate the territory where thoughts and judgments are formed.
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Find Your Audience
We know who to reach: Media, industry pundits, analysts, vertical markets, partners and stakeholders... we tell the world.
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Deliver Results
We employ time-tested communication strategies to shape perceptions, eliminate assumptions, and build confidence.
- Research all relevant data about your sector
- Engineer a strategic focus – starting with you and your team
- Unearth the unique differentiators
- Distill and leverage the exceptional story components
- Determine brand emotion and association
- Demystify relevant marketplace realities
- Develop user-friendly language for proprietary technologies
- Challenge negative perceptions and assumptions
- Transform ambiguity into clarity
- Create business and marketing documents that map the future
- More than just a plan – we deliver strategy that sells.
Bust Through Message Rich Media
You have a great product or idea. We seize it, shape and craft it into a compelling package, and then... we make sure your story gets told.
- Analyze: media opportunities, trade outlets, competition, competitor projects, future plans
- Determine: strategies to leverage traditional and social media
- Establish: benchmarks and pursue visibility
- Monitor: appropriate tie-ins, trends, and prepare for reactive opportunities
- Strategize: live events and media pitches; tether actions to results
- Update: identify, quantify, and react to metrics every day
Dominate the Territory
We strategically produce and deploy well written campaigns packaged beautifully and aimed right at your target audience: Customers, Partners, Stakeholders and Investors.
- Create compelling and eye-catching visual media
- Position company executives as key to the story
- Identify the company as strong, trusted and progressive
- Produce world-class messaging
- Develop high quality media/press kits, roadshow programs and manage effective press release programs
- Excel at animation, gorgeous graphics, full video production, interactive programming, exceptional coding and integrated database management
- Always plan for change, risks and contingencies
We Tell The World
It's where the rubber hits the road. We don't just make it look good, we get the message out there. Powerful solutions that actually work.
- Constantly communicate to your growing audience
- Position and provide media solutions – with a twist
- Generate news with an editorial calendar designed to build ever-greater awareness
- Communicate with editors, journalists, bloggers and pundits
- Target PR, newsletters, feature articles
- Develop powerful & effective tools (e.g: SEO, Social Media, Video, Animation, etc…)
- Invite media visits to qualified journalists
- Develop roadshow, trade and exhibit presentations that educate, inform & sell.
A communication strategy is as vital to your success as your business plan is to your funding — We deliver strategies that sell
With over 30 years of experience, the Audience Marketing team specializes in strategic research and development of high quality corporate and financial communications in the areas of business writing, public relations, media buying, web and visual design, technical copy writing, video and print production, exhibit & display solutions and much more – for companies seeking all forms of capital investment and a successful launchpad to growth.
Our diverse experience encompasses a variety of markets including resource sectors, traditional and alternative energy, software, application and game development, bio-tech, health and medical innovation, agricultural, industrial design, food & beverage, digital currency, entertainment, travel and technology sectors.
Additional information regarding our work is available upon request.